92|New York addresses the aspirational customer’s need for cutting edge Italian inspired design as it converges with American natural shoulder clothing. It merges life with wardrobe by focusing on our need for clothes that work in every situation of life while allowing us to look better than anyone else. It is so intensely merchandised as to create a “bundle” effect. Every item fits together to create an outfit or uniform-thus a “bundle”.
It employs new techniques in garment washing that to date have only been available at luxury prices. The collection works together seamlessly as our lives and enables us to move from event throughout the day looking fantastic. Society increasingly is rejecting the former compartmentalization of the day that states a suit and tie must be worn in the 9 to 5 and jeans only on weekends
